What is the difference between Augmented Reality (AR) & Virtual Reality (VR)?
Perfumes is becoming popular in India. But is there any difference in the way & types of perfume is worn India & in E...
Scooter is becoming popular in India. But where did the idea of scooter come from?
Is reading on devices - mobile phones, tablets before sleeping well for sleep? If not why is it not good for sleep?
What are new digital trends that are likely to impact the world & therefore I should be familiar with it?
Barring a select few why have Indian origin restaurants fail to make it big internationally? While chains like Nando'...
Awesome insights as usual. I also wish to add here that we Indians are highly influenced by “chalta hai” attitude which keeps Indian marketers at the bay from offering the best ServQual unlike our foreign counterparts
why recycling did not develop e in India?
what is the key contributor to Patanjali's success?
Sir, please share your views
Is influencer marketing more useful for startups as compared to well-established brands?
Thanks Sir for qualitative insights as usual. Listening to you, rather viewing you, is a great delight in itself. Sir my question is, for influencer marketing should startups rely on WOM or eWOM or both? Although I personally feel eWOM over WOM fo...
To sell insurance in India Is it a correct strategy to focus on ads based on fear rather than benefits
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