RajeshThinks
Ex-COO SP Jain Global, V Faculty - IIM I

Is influencer marketing more useful for startups as compared to well-established brands?

Asked by @nikhilvarma
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@Gaanyesh2020 

Thanks Sir for qualitative insights as usual. Listening to you, rather viewing you, is a great delight in itself. Sir my question is, for influencer marketing should startups rely on WOM or eWOM or both? Although I personally feel eWOM over WOM fo...

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